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Hull Company, Veribli Ltd Pitches for Funding at Innovate UK Edge Event

    Hull, East Yorkshire, 5th February 2023


    For Immediate Release


    Veribli Ltd

    Veribli Ltd have been invited to present at the Invest-ability Net Zero Pitch Panel event held by Innovate UK on Tuesday 7th February 2023.

    The Veribli platform enables a circular economy through its bespoke smart RFID technology. It allows consumers to make informed decisions in store based on verified sustainability and social responsibility (CSR) credentials, and later to understand what they should do with packaging and even products at the end of their life.

    Matt Houldsworth, Founder and CEO of Veribli Ltd said:

    Leading brands are telling me that they are ready to invest in a Circular Economy of reusable and refillable containers for their products, that they are ready to make the investment in the reverse logistics, wash plants and all the complexity that can come with a circular economy, however, if they are to make this investment, we must ensure that the customer comes on that journey with them.

    If refillable containers are treated as single use and are thrown in the bin, this is not only more damaging for the environment, but it is also the loss of an asset for the brand. The customer must be informed, educated and incentivised to play their part. Customers must not only know what they need to do, but also why and the verified benefits of doing so.

    This is where the Veribli platform comes in. Veribli has created smart technology which allows an immediate connection to be made instore or at home between customer and brand with the simple tap of phone, where real, genuine and useful content can be delivered to customers, engaging with them and critically incentivising them in meaningful ways.

    Veribli will be presenting their platform to a panel of investors all interested in supporting businesses in the sustainability sector at the Invest-ability Net Zero Pitch Panel in Manchester on the 7th February 2023. An event organised by Innovate UK Edge.  Veribli Ltd were invited to pitch after winning an Innovate UK competition for funding and starting their funding raise which will help scale the business.

    Innovate UK EDGE is a key part of the UK innovation agency’s deep investment in the pioneering businesses that drive economic growth. It is a publicly-funded service available to all high potential small to medium sized innovation-driven companies, including Innovate UK grant winners. Empowering innovative businesses to grow and achieve their industry- and society-transforming ambitions.

    Brands wanting more information should visit or call the Veribli team on 01482 455855.


    Press Contact:

    Matt Houldsworth

    CEO and Founder of Veribli Ltd

    01482 455855
    07931 337411

    Unit 9, Bridge View Park, Henry Boot Way, Hull, HU4 7DW

    Interviews welcome

    Press pack of logos and images available at

    Event Details: