Choosing an RFID frequency comes down to one question: who is doing the reading. HF, which includes NFC, reads one item at touching distance with… Read More »HF or UHF? Choosing the right RFID frequency for your product
A Digital Product Passport is a record. RFID, NFC and a printed QR code are carriers, which is to say the thing on the product… Read More »How RFID and Digital Product Passports fit together
Every circular economy model, without exception, contains a step where an ordinary person has to do something slightly inconvenient: return it, refill it, repair it,… Read More »Why the circular economy fails at the consumer, and what fixes it
Most of the product authentication on the market today can be copied by anyone with a phone and a few minutes, because it is a… Read More »Cloneable versus unclonable: how secure NFC authentication works
A digital twin is the complete internal record of an individual physical item, everything you know about it and everything that has happened to it.… Read More »From digital twin to product passport: one record, two jobs
Nearly all brand communication happens in space you rent. Advertising slots, social feeds, inboxes, shelf position: borrowed, priced by the impression, and switched off the… Read More »The product is the channel: rethinking where brand communication happens
A QR code is a printed pattern that carries data, and anything printed can be photographed and reprinted. Every copy scans exactly like the original,… Read More »Why a QR code on its own proves nothing
A digital twin is a living digital record of one specific physical thing, updated through that thing’s life. Not a specification for a product line,… Read More »What is a digital twin, and what does it mean for a physical product?
Advocacy is a by-product of usefulness. People recommend things that keep doing something for them, and no amount of asking, prompting or emailing produces the… Read More »Turning customers into advocates: what actually makes people come back
Every Digital Product Passport carries a common core of roughly a dozen fields, then adds a category specific set on top. The core covers identity,… Read More »The data fields every Digital Product Passport has to carry